Real Owners. Real Systems. Real Exits.
These aren't marketing stories. These are real results from roofing business owners who systemized and scaled.
Jeff Richfield
8-Figure Exit After Systemizing Operations
The Challenge: Jeff's roofing company was doing $4M+ annually, but he was working 70-hour weeks and couldn't take a vacation without everything falling apart.
The Solution: Complete business systemization — CRM with full automation, AI voice handling inbound/outbound calls, documented SOPs, and a sales process that ran without his involvement.
The Results: Within 18 months, the business was operating at the same revenue level with Jeff working 10 hours per week. Private equity approached. Jeff sold for an 8-figure exit at 3.2x revenue multiple.
"The systems didn't just make my business sellable — they made it valuable. Buyers weren't buying my trucks or tools. They were buying a machine that printed money without me."
Samuel Torres
Doubled Close Rate in 90 Days
The Challenge: Samuel's team was great at roofing but terrible at follow-up. Leads were slipping through the cracks, and his close rate was stuck at 18%.
The Solution: Implemented AI Voice + CRM automation. Every lead got an instant call back, automated follow-ups, appointment reminders, and systematic nurture sequences.
The Results: Close rate jumped from 18% to 37% in 90 days. Same lead volume, double the revenue. Samuel added $380K in annual revenue without spending a dime more on marketing.
"We weren't losing leads because of our prices or quality. We were losing them because we were slow to respond. AI fixed that overnight."
Jennifer Martinez
Fast Exit After Automation
The Challenge: Jennifer wanted to retire but didn't think her business was sellable. She was the face of the company, handled all estimates, and managed every relationship.
The Solution: Built complete automation systems, AI avatars for personalized video follow-ups, documented every process, and trained her team to run operations independently.
The Results: Within 12 months, Jennifer was working less than 5 hours per week. A local competitor approached with an acquisition offer. She sold for $2.4M at a 2.8x EBITDA multiple and retired.
"I thought I'd have to work until I couldn't climb a ladder anymore. Roofers United showed me how to build a business that could run — and sell — without me."